The sale of mobile cranes for construction amounted to 11560 in 2004 in China, but the situation was wholly reversed in last year. The hot sale in earlier year contrasted with the cold sale in later year. And now the market of mobile cranes has retm-ned to the well order because of the policy of macro control. Four characters have appeared. Competition emphases have transferred to the quality of products, innovation of technology, after service and internationalization. How to success in such situation? Zhang Yu chun, the general manger of Xuzhou Construction Machinery Group Inc. Litfting Machinery Co., gave our some advices.